Client
Chiesa Gospel
Category
Brand Identity
Year
2018
Tools

Illustrator | WordPress

Gospel Church is an Italian Evangelical Christian Church, with the main purpose of spreading the gospel; hence the idea of ​​the claim “Spread the Gospel”, which represents the message of the church and its very name.

After identifying the concept, the next step was the study and creation of the logo, which sees as its main element the letter G, initial of the name of the church; to make the logotype more personal, i worked on the shape and the internal trait of the letter: i tried to convey the concept of “diffusion”, ideally recalling the sound waves that propagate and the stylized representation of water, a recurring element in Biblical metaphors, all enclosed by the name of the church with the claim, which with the circular shape gives an idea of ​​family, together.

The design of the website was then redesigned with particular attention to the general structure that wants to meet the needs of a new visitor by focusing on a friendly and intuitive layout. With this restyling the goal was to aim at lowering the age range of users, giving the church site a fresher look, a guideline also adopted on the respective social platforms and reflected in the decision to give particular importance to music, combining to the church site a dedicated Spotify account and creating a series of Christian playlists divided by musical genre.

INITIAL

The main element of the logo is the letter G, initial of the name of the church.

SOUND WAVES

The concept of diffusion was transmitted, ideally recalling the sound waves that propagate in the stretch of the letter G.

WATER

The stylized representation of water present in the letter G is one of the fundamental and recurring elements in biblical metaphors.